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Sears Outlet Announces the First Sears Fashion Outlet at the Discovery Mills Mall in Lawrenceville, GA

                Apparel marked 60-80% off the retail price.

    HOFFMAN ESTATES, Ill., April 30 /PRNewswire-FirstCall/ -- Sears
Holdings today announced the opening of the first Sears fashion outlet at
the Discovery Mills Mall in Lawrenceville, GA.

    The fashion outlet will carry end-of-season, discontinued, and
overstock apparel merchandise from both Sears and Kmart stores in our
women's, men's, kids, shoes and accessories product categories as well as
home fashions merchandise such as small kitchen appliances, bedding and
bath items at 60-80% off the retail price.

    "Sears' first Fashion Outlet provides a great format for shoppers to
buy many of our name brands like Lands' End, Dockers, Apostrophe, Country
Living and Cannon at bargain hunter prices," said Jamie Brooks, vice
president and president, Sears Outlet. "We wanted to bring great customer
service and even bigger bargains to our apparel customers with an outlet
dedicated entirely to fashion and home and thought the Discovery Mills Mall
was the perfect location."

    The Sears Fashion Outlet is over 30,000 square feet and will open to
the public on April 30th with a Grand Opening celebration on May 15th.
Grand Opening sales include $4 Classic Element Shirts and $7 Men's Shorts.
Saturday Doorbusters feature a $17.99 (Reg. $59.99) #98020 Mr. Coffee Elume
12 Cup Coffee Maker and a $5.99 (Reg. $19.99) #96540 Continental 2-Slice
Toaster, just to name a few.

    The Sears Fashion Outlet will receive new shipments of merchandise
throughout the week and prices are continually marked down so shoppers are
encouraged to check back often.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
Company News On Call: http://www.prnewswire.com/comp/923204.html

  

 
CONTACT: Kimberly Freely of Sears Holdings Corporation,
 +1-847-286-6093, kfreely@searshc.com