CONTACT:

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(847) 286-8371

Sears Blue Electronics Crew Helps Football Fans Score the Essentials for the Ultimate Viewing Experience

                  Big Electronics Offers for Sunday's Game

    HOFFMAN ESTATES, Ill., Feb. 4 /PRNewswire-FirstCall/ -- With the
biggest football weekend of the year quickly approaching, sports fans are
rushing to put the finishing touches on their party plans. While the food
and fanfare are key components of any big football gathering, the Sears
Blue Electronics Crew knows that it is the TV that makes the party. To
ensure that football fans catch every play of the game, along with all the
great commercials, Sears is offering big discounts on some of its hottest
TVs. Sears also makes the buying process easy with its buy online, pick up
in-store and "Ready in Five" guarantee. Now, shoppers can have their new
TVs and other home electronics picked up before the big kickoff.

    "A TV or other large ticket items can take up to seven months for the
average shopper to make a purchase decision, but with so little time before
the game, we wanted to simplify the purchase process by offering everything
from our real-time price checks to the Ready in Five guarantee," said Karen
Austin, senior vice president and president, Home Electronics, Sears
Holdings. "Now, Sears shoppers can select a TV or other electronics from
our wide assortment, including the top name brands and latest technologies,
in time to have everything ready by kickoff."

    Discounts just in time for the game, include:



 >
    --  Save $800 on a Samsung 40-inch LED HD TV; now $1,199.99, was $1,999.99
        --  Receive a free Blu-ray player ($199.99 value) and free delivery (1)
            with purchase
    --  Save $300 on a Sony Bravia? 46-inch LCD HD TV; now $899.99, was
        $1,199.99
    --  Save $200 on a Zenith 42-inch Plasma HD TV; now $449.99, was $649.99
    --  Save $170 on a Samsung 32-inch LCD HD TV; now $379.99, was $549.99
    To help ensure that their new home electronics purchases are ready for
game day, Sears shoppers can take advantage of the Ready in Five guarantee.
It allows customers to buy online and pick up from their local Sears store.
Customers are guaranteed to have their order within five minutes of
arriving at the store by scanning a receipt barcode or their credit card
upon arrival. Ready in Five saves shipping charges and in many cases, the
product is available for pick up the same day.

    To complete the perfect home electronics play, the Sears Blue
Electronics Crew can also provide a range of accessory options to enhance
any TV purchase, including HDMI cables, stands, mounts and surge
protectors.

    As fans gear up for the game in Miami, they can get in the football
spirit by visiting http://www.Sears.com/football to vote for their favorite Brett
Favre TV ads and enter to win a gift card up to $1,500 as part of the Sears
Blue Electronics Crew's TV MatchMaker sweepstakes, happening now through
Feb. 7. Additionally, football fans can check out all of the Sears Blue
Electronics Crew commercials featuring Brett Favre at Youtube.com/Sears.

    For more information, please visit http://www.Sears.com.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation Web site at
http://www.searsholdings.com.

    (1) Free delivery is eligible for select Samsung HDTVs purchase online
in most major markets and in store in larger Sears stores and excludes
holidays. Maximum value is $75. Offer good on the following Samsung HDTVs:
# 71299/UN40B600, # 71073/UN46B7000, # 71090/UNB8000.


SOURCE Sears, Roebuck and Co.





 

 
Web site: http://www.sears.com http://www.searsholdings.com/

  

 
Company News On Call: http://www.prnewswire.com/comp/923204.html

  

 
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
 larry.costello@searshc.com; or Regina Pelz-Westergaard of Euro
 RSCG Worldwide PR, +1-847-286-8984,
 regina.pelz-westergaard@eurorscg.com, for Sears, Roebuck and Co.