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Sears Blue Electronics Crew Plays Matchmaker to Help Consumers Find Their Ideal Electronics

Sears.com new Shopping Solution Pairs Shoppers with the Perfect Televisions
                                and Cameras

    LAS VEGAS, Jan. 6 /PRNewswire/ -- Consumer Electronics Show - To help
make shopping for a television or digital camera quick and easy, the Sears
Blue Electronics Crew is introducing two new online shopping tools -
TvMatchMaker.com and CameraMatchMaker.com - at the International Consumer
Electronics Show, taking place in Las Vegas, NV. January 7-10. The new
Matchmaker tools come just in time for the biggest football game of the
year, and can help customers achieve their own ultimate football
experience, by helping them find the perfect TV for watching the game and
the ideal camera for documenting all the fun celebrations.

    Starting today, the Sears Blue Electronics Crew is encouraging
consumers to find their electronics match in a new TV or camera by
exploring and completing the Matchmaker experience online. Once consumers
complete the matchmaker experience and see their results, they can then
enter for the chance to a win the $1,500 Sears electronics gift card grand
prize or one of the seven $500 Sears electronics gift card runner-up
prizes. The gift cards can be used toward the purchase of their TV or
camera matches and winners will be selected in a weekly drawing(1).

    Purchasing a new television or digital camera can be daunting with so
many options to consider.TvMatchMaker.com and CameraMatchMaker.com simplify
the buying experience by asking participants a series of compatibility
questions to find their perfect match. TvMatchMaker.com users interactively
answer questions about their home and viewing habits. CameraMatchMaker.com
users answer questions about the types of pictures they shoot, while
addressing photography concerns such as red-eye reduction and blurred
images. Both easy-to-use tools generate tailored product choices aligned to
the user's lifestyle for a purchase they won't regret.

    "We know that there are a lot of confusing questions to consider when
purchasing home electronics, especially for new televisions and digital
cameras. With the TvMatchMaker.com and CameraMatchMaker.com solutions, the
Sears Blue Electronics Crew asks participants targeted questions to quickly
assess their needs and pair them with the best solutions," said Karen
Austin, president, Home Electronics, Sears Holdings. "Throughout both of
the easy-to-navigate experiences, we have incorporated helpful tips and
demonstrations to show Sears shoppers how the products can best fit into
their homes and lifestyles."

    To have the chance to win a Sears gift card that may be used toward
their TV or camera match, customers can follow these easy steps to
participate in the MatchMaker sweepstakes through February 7, 2010:



 >
    1. Go online to http://www.tvmatchmaker.com or CameraMatchMaker.com.
    2. Complete the TV or Camera Matchmaker questions.
    3. Obtain your three matches.
    4. Click to enter for a chance to win a Sears gift card that may be used
       toward the purchase of a new TV or camera.
    5. Note- Visitors will also find the MatchMaker Sweepstakes on
       Sears.com/Football along with the ability to vote for their favorite new
       Brett Favre TV Commercials.
    To find your perfect career match as part of the Sears team, driving
social media and e-commerce, go to http://www.searsholdings.com/careers for job
openings. For the full selection of home electronics from Sears, visit
http://www.sears.com.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (NASDAQ: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com

    (1) No purchase necessary. Sweepstakes ends at 11:59:59 PM Eastern Time
on February 7, 2010. Sweepstakes open to legal residents of the fifty (50)
United States and the District of Columbia who are 18 years of age or
older. Void where prohibited. See complete Official Rules at
http://www.sears.com/tvmatchmakersweeps.


SOURCE Sears, Roebuck and Co.





 

 
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CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
 larry.costello@searshc.com; or Regina Pelz-Westergaard of Euro
 RSCG Worldwide PR, +1-847-286-8984,
 regina.pelz-westergaard@eurorscg.com, for Sears, Roebuck and Co.