CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Holdings Ranked Third in Multichannel Retailer Web Traffic
Sites continue to offer innovative online tools that provide customers with
value, choices and convenience, just in time for the holidays
HOFFMAN ESTATES, Ill., Dec. 8 /PRNewswire-FirstCall/ -- Sears Holdings
continues its strong leadership in the multichannel retailer space. Today,
Sears Holdings announced it was ranked third in overall Web traffic for a
multichannel store retailer for the week ending Nov. 28, 2009*, which
included Black Friday. Web traffic numbers show that shoppers have been
getting their electronics, toys, jewelry, holiday decorations and clothing
through the great value, choices and convenience of Sears.com, Kmart.com,
LandsEnd.com and TheGreatIndoors.com this holiday season.
"We've experienced a record number of people engaged with the Sears
ShopYourWay(TM) multichannel platform this Black Friday and on Cyber
Monday, which proves we provide customers with the tools needed to easily
find whatever they need when they need it," said Imran Jooma, senior vice
president for Online at Sears Holdings. "Use of mobile phone orders were
also on the rise and further evidence that we're offering an exceptional
online experience that is clearly transforming the way our customers shop."
Customers can seamlessly browse many of the Sears Holdings Web sites
all from one convenient location through the ease of integrated
navigational tabs located at the top of each home page. Customers can also
utilize a single login among the sites, making it easy to update profile
preferences and simplifying the buying process.
An integrated checkout creates a one-stop shopping experience so that
customers can find whatever they want across Sears.com and Kmart.com.
Customers can also select from a variety of new payment choices such as
PayPal, eBillme, and online Layaway, making purchasing holiday gifts a
smooth and convenient process.
"We are always listening to and acting on the feedback from our
customers, including community members on MySears and MyKmart. As a result,
we are making enhancements to create an improved shopping environment,"
said Jooma. "Through the customer ideas submitted via community forums, new
functionality and features continue to be added to the online shopping
experience."
Product discussions can be viewed in the communities or on the product
detail pages on Sears.com and Kmart.com.
Whether they shop from the comfort of their home or on the go through
the new Sears2go mobile application, customers can easily view an expanded
product assortment from one online destination. From furniture and art, to
appliances and electronics, customers can get everything they need, backed
by an unparalleled online shopping experience each and every day.
"We want to provide our customers the tools needed to feel confident in
their purchase decisions," said Jooma. "The Sears Holdings Web sites
provide them not only with the tools to make that decision, but provide the
wide assortment of products and services our customers are looking for.
They don't need to go anywhere else."
The award-winning** Sears.com continues to evolve its online product
assortment providing value-oriented customers a site that is simple and
easy to use. The ShopYourWay(TM) campaign, which launched earlier this
year, allows customers to shop how they want, when they want and where they
want.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.
Web site: http://www.sears.com
*As noted through Experian Hitwise. The rankings data from a custom
category of Department store sites based on the market share of visits,
which is the percentage of online traffic to the web site or industry, for
the week ending November 28, 2009 from the Experian Hitwise sample of 10
million Internet users in the United States. Experian Hitwise measures more
than 1 million unique web sites on a daily basis, including sub-domains of
larger web sites. Experian Hitwise categorizes web sites into industries on
the basis of subject matter and content, as well as market orientation and
competitive context.
**Sears.com is recognized as a leader in online and mobile commerce:
Number-one rated site by e-Tailing Group's Annual e-Commerce Gauge Top
Customer Experience and overall Best-in-Class in Mobile Commerce by the
Acquity Group.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com http://www.sears.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Tom Aiello, Sears Holdings, +1-847-286-7387,
tom.aiello@searshc.com
