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Sears Introduces One-of-a-Kind Group-Gifting Experience

    Givetogether enables families and friends to connect and make any
gifting occasion special

    HOFFMAN ESTATES, Ill., May 5 /PRNewswire/ -- Just in time for Mother's
Day and other gift-giving occasions, Sears introduces givetogether, a free,
unique online gift-giving service, available at http://www.sears.com. With
givetogether, families and friends can gather together in an easier, better
way to give a great gift for any occasion, year round.

    Sears givetogether offers many distinctive features on four
easy-to-navigate tabs. In four steps, any social group can connect to share
the pleasure of giving a gift to someone they all love - even though they
may not be in the same place. Together, their giving capacity is greater,
which enables the giving group to suggest a range of gifts and give a much
larger and more aspirational gift than could be given individually.

    First, the organizer or the recipient selects from any product or
service offered by Sears and creates a group gift goal. Second, they send a
friendly e-mail to invite contributors, such as family and friends, to
participate. Sears givetogether allows participants to contribute at
whatever level they choose via credit card, eliminating the hassle of
collecting money from everyone or mailing checks or cash. There are no
hidden costs or service fees.

    Third, the group can track progress toward the goal online, adding to
the excitement of seeing when the goal is achieved.

    Finally, when the goal is met, the originator of the givetogether
account can elect to give a Sears eGift Card to the recipient via e-mail or
in person, who can redeem the eGift Card online, or in-store, for the
actual gift.

    "Our customers have told us it is especially important now to
demonstrate their thoughtfulness on special occasions to the people they
care about, and they are looking for new ways to delight and surprise
them," said Richard Gerstein, senior vice president -Marketing for Sears
Holdings. "To that end, Sears is redefining how people are giving gifts
with givetogether. No other retailer has such a unique combination of
multi-channel assets and capabilities, like givetogether, that makes gift
giving so easy and fun."

    Givetogether's group gift-giving concept connects gift-givers and
recipients with access to Sears' wide range of products and shopping
options, not just for Mother's Day but for other gift occasions, such as
Father's Day, graduations, weddings, baby showers and even back-to-college.
Since the vast merchandise selection at Sears is right at their fingertips,
they're able to think out-of-the-gift-box for just about anything the
recipient wants or needs without worrying about how to ship or wrap it.
From Kenmore appliances and Craftsman tools to brand-name home electronics
or home furnishings and the latest fashions, givetogether makes it easy to
organize, buy and give a gift.

    "We created givetogether because we strongly believe today's American
family remains optimistic and is looking to deliver that ultimate gift for
their loved ones, near and far," said Bill Kiss, Sears' divisional vice
president of marketing, planning and program development. "Giving gifts is
an important part of American life that becomes a little more challenging
when loved ones are geographically dispersed. We want to deliver a
pleasurable experience for the gift givers, one that leverages a sense of
family or community and which ultimately thrills the recipient. That's all
part of the givetogether experience."

    Sears Holdings' plans for givetogether, he added, include the expansion
to include home fashions, apparel and other products from Kmart.

    For more information, visit sears.com.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation





 

 
Web site: http://www.searsholdings.com

  

 
CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR,
 +1-212-367-6947, carolyn.goldberg@eurorscg.com; or Tom Aiello of
 Sears Holdings, +1-847-286-7387, taiell1@searshc.com