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Sears Gets Consumers Ready for Post-Thanksgiving Shopping Extravaganza
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Sears Public Relations And Communications
(847) 286-8371

Sears Gets Consumers Ready for Post-Thanksgiving Shopping Extravaganza

 Specials Making Waves Online, More Holiday Promotions Available Today ...
              And Even More to Come the Day After Thanksgiving

    HOFFMAN ESTATES, Ill., Oct. 27 /PRNewswire/ -- As Black Friday specials
begin to run rampant on the Internet in high anticipation of this year's
gift-giving season, Sears is excited to announce even more great offers
that are in the works between now and Christmas.

    Sears day after-Thanksgiving specials are already creating tremendous
buzz online today, and the company wants consumers to know that more is yet
to come. Sears announced that it will also be offering additional specials
on Black Friday in store that will not be advertised in advance. Customers
will need to come into their local Sears store on that now famous shopping
day to experience these great deals.

    "The fact is that Sears has unadvertised specials throughout the entire
holiday shopping season," said Don Hamblen, Sears Chief Marketing Officer.
"These unadvertised specials will give our customers more opportunities to
make all of their holiday wishes come true."

    The shopping fun doesn't end there. Shoppers also have the chance to
participate in "The Search for the Golden Wish Ticket" giveaway, starting
Nov. 16 through Dec. 24, 2008. More than 30 million "Golden Wish" tickets
will be distributed in-stores and online while supplies last. Customers
peel and reveal the ticket to determine if they've struck gold. Through
this exciting giveaway, shoppers have the chance to win one of 40 Golden
Wishes and more than 22,000 prizes. Golden wishes include
once-in-a-lifetime experiences, such as a shopping spree with LL Cool J and
prizes like a Sony Dream Media Room, equipped with more than $5,000 in Sony
electronics.

    Shoppers can also show their support for the U.S. troops this year
through Sears' Heroes at Home Wish Registry(SM), the popular program that
gives customers the chance to fulfill wishes for up to 20,000 deserving
military families and personnel this holiday season. Military personnel are
encouraged to log on to http://www.sears.com/wish through October 31 to
apply for the Wish Registry. Between November 2 and December 25, 2008,
Sears will invite shoppers to help fulfill those wishes with a Sears Gift
Card.

    About Sears Holdings Corporation

    Sears Holdings Corporation (Nasdaq: SHLD) is the nation's fourth
largest broadline retailer with over $50 billion in annual revenues and
approximately 3,800 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman
and DieHard, and a broad apparel offering, including such well-known labels
as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
company is the nation's largest provider of home services, with more than
13 million service calls made annually. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.

    Golden Wish Ticket combined abbreviated rules for offline and online

    No purchase necessary. A purchase will not increase your chances of
winning. Legal residents of the United States (D.C.), 18 years and older.
Void where prohibited. The Golden Wish Ticket Peel & Reveal Instant Win
Game: Ends 12/24/08 or while supplies last. All prize claims must be
postmarked by 1/9/09 and received by 1/16/09. The Golden Wish Ticket Online
Instant Win Game: Ends 12/24/08. For Official Rules, prize descriptions,
prize claim instructions and odds disclosure, for the Golden Wish Ticket
Peel & Reveal Instant Win Game and for the Golden Wish Ticket Online
Instant Win Game visit http://www.sears.com/wishticket. Sponsor: Sears
Roebuck and Co., 3333 Beverly Rd. Hoffman Estates, IL 60179.


SOURCE Sears Holdings Corporation


Web site: http://www.searsholdings.com http://www.sears.com/wish

CONTACT: Tom Aiello of Sears Holdings Corporation,
+1-847-286-7387, taiell1@searshc.com

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