HOFFMAN ESTATES, Ill.
Sep 29, 2009
Today, Kmart is starting the holiday shopping season by announcing, for the first time ever, its Fab 15 Toy list. The list features the hottest toys for the season with a focus on toys that deliver the best long-term play value. Each selection promotes creativity, role play and a level play that keeps kids engaged - not just for a few minutes - but for months to come.
"Kmart commitment to providing value to its customers shines through in our robust assortment of the top brands that both kids and Mom are seeking this year, " said Dev Mukherjee, senior vice president and president, Seasonal & Toys, Sears Holdings. "We are thrilled to announce our Fab 15 for the first time ever, and we're doing it early so families can start shopping and taking advantage of layaway to really stretch their holiday dollars."
Kmart's Fab 15 Toy List
1. Baby Alive Whoopsie Doo
2. Bakugan 7-in-1 Maxus Dragnoid
3. Chixos Design Luxury Loft
4. Dora Loves Puppy (sold exclusively at Kmart)
5. Handy Manny's Repair Shop
6. Holiday Barbie
7. Laugh & Learn Learning Farm
8. Littlest Pet Shop Adoption Center
9. Liv Dolls
10. Moxie Artitude Airbrush Gallery
11. Nerf n Strike Raider
12. Paperoni Deluxe Studio
13. Sesame Street Tickle Hands Elmo
14. Transformers Bumblebee Helmet
15. Trio Kings Castle
Kmart's Layaway program enables its customers to reserve hot items early, pay over time and pick them up before the holidays. Kmart knows that this year many families are worried about paying for the holidays, but layaway can help reduce Christmas stress for customers by allowing them to shop early and get the best value. Plus, starting holiday shopping now will allow parents to pick up the most popular toys early so they aren't sold out later in the season.
What's more, the retailer is jump starting the holiday season with goodwill. Today, Kmart is making Christmas count for children in New York City, by donating $15,000 worth of the Fab 15 toys to local city Boys & Girls Clubs. Kmart will continue to work with the Boys & Girls Clubs in additional markets throughout the holiday season.
Customers can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at www.kmart.com. What's more, customers have the option to find a product online and have it shipped to a store near them at no cost.
Toys featured on the Kmart Fab 15 list range from $10.99 to $99.99. For more information and to start holiday shopping, please visit www.kmart.com.
Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass-merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer and Route 66. For more information visit the company's Web site at www.kmart.com or the Sears Holdings Corporation Web site at www.searsholdings.com.
First Call Analyst:
CONTACT: Shannelle Armstrong, Sears Holdings, +1-847-286-0715,
firstname.lastname@example.org; or Carolyn Goldberg, Euro RSCG Worldwide PR,
Web Site: http://www.kmart.com/