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April 12, 2001
Contact KMART CORP REPORTS 1.0% SAME-STORE SALES INCREASE FOR MARCH Troy, Michigan, April 12, 2001 -- Kmart Corporation (NYSE: KM) reported today that for the five-week period ended April 4, 2001 net sales increased 1.0% on a same-store basis. For the nine-week period ended April 4, 2001, net sales increased 1.9% on a same-store basis. ''For the fifth consecutive month, we have met or exceeded our sales expectations. This was accomplished while reducing advertising for the month in comparison to our historical trend and also facing adverse weather conditions throughout the country that affected our seasonally-sensitive businesses,'' said Chuck Conaway, Chairman and CEO of Kmart. ''We continue to grow same-store sales as we make consistent progress in our three strategic imperatives. Our in-stock position and customer satisfaction metric, which measures customers who rate their overall shopping experience as excellent, have both reached an all-time high, indicating significant improvement in our execution. We are now growing in an intelligent, consistent and healthy manner.'' ''On April 2nd, we unveiled our first new marketing initiative across the chain by launching the BlueLight Special,'' continued Conaway. ''The BlueLight Special is designed to reward our customers and ultimately drive frequency and loyalty to Kmart. It creates excitement in our stores by featuring different nationally recognized brands every single day at incredible values. We are excited to bring back this great American icon, exclusive to Kmart, and have already seen early indications of our customers' enthusiasm to this program.''
Cautionary Statement Regarding Forward-looking Information Kmart Corporation is a near-$40 billion company that serves America with more than 2,100 Kmart and Kmart supercenter retail outlets. In addition to serving all 50 states, Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at www.bluelight.com under the "About Kmart" section.
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